If the Beauty and the Beast and Burger King debacles were anything to go by, owners of smart speakers like the Google Home aren't big fans of ads. But that won't stop marketing companies like VoiceLabs from trying to make them happen. The voice analytics company has announced a new platform called Sponsored Messages, which will let developers monetize their Amazon Echo skills by inserting ads at the start and end of conversations. VoiceLabs says Sponsored Messages are between 6 and 15 seconds long and are positioned at the beginning and end of interactions in order to "lead a consumer into an experience or converse with the consumer as they exit." An example provided to CNET by VoiceLabs CEO Adam Marchick suggests a developer of a sports podcast skill may decide to partner with ESPN, one of the early Sponsored Messages partners.

People looking for an easier path to integrating with Amazon's Alexa virtual assistant have good news on the horizon. NoHold, a company that builds services for making bots, unveiled a project that seeks to turn a document into an Alexa skill. It's designed for situations like Airbnb hosts who want to give guests a virtual assistant that can answer questions about the home they're renting, or companies that want a talking employee handbook. Bot-builders upload a document to NoHold's Sicura QuickStart service, which then parses the text and turns it into a virtual conversation partner that can answer questions based on the file's contents. Right now, building Alexa skills is a fairly manual process that requires programming prowess and time to figure out Amazon's software development tools for its virtual assistant. People who want to change the way that a bot behaves have to go in and tweak code parameters.